MEADOW RESERVE VIDEO SCRIPT

HUMANELY RAISED

Driven by their belief that animals deserve the highest quality existence during their lifetime, The Strauss family spent years researching ways to raise veal calves in a humane sustainable and healthy manner.

That compassionate goal originates from the personal quest of the third generation owners of Strauss Brands to live a natural, sustainable and organic lifestyle with their families. It drives their desire to improve their company, the welfare of their animals and the environment for their children.

Today, the Strauss Brands family is proud to introduce Strauss Meadow Reserve Veal/Strauss Free Raised Veal; faithful to nature and historically authentic.

Strauss Meadow Reserve Veal / Strauss Free Raised Veal is BOTH SIMPLE and REVOLUTIONARY because our calves are raised as Mother Nature intended.

Outdoors on grass pastures, in fresh air and sunshine – without tethers. Never raised in confinement or in feedlots. Free to roam and romp with their herd.

Our calves are never administered antibiotics, growth hormones, formulated milk replacer or animal by-products. Instead they nurse from their mothers, graze on fresh pastures, and drink cool, refreshing water.

What’s more, our calves never experience the stress of industrialized farming; making Strauss Meadow Reserve Veal/Strauss Free Raised Veal the natural choice for caring consumers.

Our pasture raised method eliminates the high carbon environmental footprint associated with factory farms, because grazing is better for the environment. Grasslands are kept lush when properly grazed, providing multiple benefits.

Cattle naturally fertilize the land, reducing chemical fertilizers and eliminating the need for collection lagoons, while improving our rivers, lakes and groundwater. Pastures reduce topsoil erosion and decrease methane and green house gasses while removing carbon dioxide from the atmosphere.

Sustainably grazed pastures help reduce global warming, and that’s good for all of us.

The Strauss family’s' insistence on humane, all-natural and environmentally sustainable veal calves shows our family farmers, ranchers and consumers alike that following nature's way is not only right but it is also profitable and makes us all better stewards of Nature's resources.

LIMOUSIN BREED/QUALITY ASSURANCE

Recorded in tens of thousands of years of literature, history and Scripture. Veal is an ancient culinary tradition.

Strauss Meadow Reserve Veal/Strauss Free Raised Veal revives the tradition of pasture raised veal, an art that inspired the Strauss family’s search for more historically authentic breeds to replace cast-off Holstein dairy bull calves used for veal today. That search led to an ancient breed that roamed Europe’s grasslands literally thousands of years ago in what is now the central region of France. The famed Limousin breed.

Renown for their taste, tenderness and superior quality, the Limousin breed, the source of some of the most sought after veal served in Europe today.

This unique and ideal breed prompted Strauss Brands to enter into a first of its kind partnership with the North American Limousin Foundation to develop historically authentic, pasture-raised veal, born and raised in the USA.

Strauss Meadow Reserve Veal/Strauss Free Raised Veal calves come from various regions of the United States and seasonally follow the natural growth of grass pastures. Strauss Brands is unique in managing a 52-week supply of pasture raised calves provided solely from our nation’s family farms and ranches.

Our calves are constantly monitored by third-party audits, affidavits and electronic ear tags, to ensure compliance and traceability; providing a completely transparent system with confidence and assurance.

We insist on quality standards far greater than the industry or mandated by the government. Our Customers’ peace of mind is worth the extra effort.

TASTE AUTHENTICITY

The Strauss family’s desire for natural, ethical and humanely raised veal led the US Department of Agriculture to create an entirely new category of veal never before available to American consumers: pasture-raised veal.

Strauss Meadow Reserve/Strauss Free Raised shatters veal stereotypes. The richness of color and authentic flavor assures you that our calves enjoy a natural life-style and a healthy diet. It is their stress free environment and unlimited access to their mother’s milk, that produces exceptionally tender, succulent veal that tastes the way Old World Chefs remember and enhance a chef’s ability to produce extraordinary classic or signature veal dishes.

When you taste Strauss Meadow Reserve Veal you will truly know what we mean when we say “Nature Gives. We Accept.” By treating our calves the way Nature meant, our veal is simply the best.

Strauss Meadow Reserve Veal/Strauss Free Raised Veal boasts nutritional profiles that make a chicken blush and puts envy into even the leanest steak. Pasture raised veal is healthy for you, because it’s lower in, saturated fat, cholesterol and sodium while richer in iron and minerals. If you are looking for authentic veal, that is humanely raised the way nature intended, you, your social conscience and your highly discerning taste buds are in for a treat.

Our family and our company are committed to making the world we share a better, more humane and sustainable place for our animals, our children and our planet. Our journey to make that dream a reality won’t be complete tomorrow or next month or next year. We will continue to research, educate, and grow as our depth of knowledge and opportunity for doing what’s right grows. We believe sustainability is possible and necessary to achieve meaningful change. Ethical change. The success we’ve accomplished today is just the beginning. Won’t you join us?